Developing Target Product Profiles

Target Product Profiles (TPPs) are an important tool in developing pharmaceutical products and medical devices. They inform strategic decisions by assessing the product and market opportunity, projected R&D costs, the chance of success and the scope of risk. TPPs secure invaluable input from regulatory bodies and keep your organization focused.

Kantar Health combines evidence-based research with deep clinical, commercial and brand expertise to help our clients develop their TPPs. We offer a variety of services in this critical area, including: