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COMPETENCYSUMMARY
Brand Marketing Brochure Download PDF Englishallbrand marketing, PINNAKLEBrand managers and marketers alike are challenged to maximize brand potential across the product lifecycle. However, in today’s highly fluid marketing environment, many are asking, “Is traditional brand marketing dead?” At Kantar Health, we believe the answer is “no,” even though market dynamics continue to change dramatically.
Singapore Healthcare Profile Download PDF Englishallsegmentation, message development and testing, brand assessment, positioning, traditional and digital solutions, corporate reputation, KOL identification and influence mapping, health economics and outcomes research, epidemiology, forecasting, market access, market landscaping and opportunity assessmentAsia has diverse cultures and healthcare systems. Hence there are different challenges and opportunities for market access and brand optimization. Local knowledge with regional expertise is important as companies use Singapore to reach the rest of Asia, particularly Southeast Asia.
China Healthcare Profile Download PDF Englishallsegmentation, message development and testing, brand assessment, positioning, traditional and digital solutions, corporate reputation, KOL identification and influence mapping, health economics and outcomes research, epidemiology, forecasting, market access, market landscaping and opportunity assessmentChina’s healthcare renaissance is most influenced by the government’s plan to provide healthcare insurance for all of its population by 2020. The most pressing challenges of this massive undertaking are to overcome affordability and accessibility issues. Kantar Health's local team in China can help you navigate the culture, customs, and dynamics of the country.
Healthcare Profiles - Middle East and Africa Download PDF Englishcardiology, central nervous system, metabolic disease, oncology, pain management, respiratory diseasesegmentation, message development and testing, brand assessment, positioning, traditional and digital solutions, corporate reputation, KOL identification and influence mapping, health economics and outcomes research, epidemiology, forecasting, market access, market landscaping and opportunity assessmentIndividual governments of wealthy MENA countries are increasing their roles in healthcare, with many planning to introduce mandatory health insurance for their citizens. However, uncertainty exists as many initiatives are still in early stages, making the present a challenging time to find opportunities for business growth. Kantar Health delivers the information you need for in-depth market assessment of MENA countries and diseases.
Malaysia Healthcare Profile Download PDF Englishallsegmentation, positioning, forecasting, market access, launch optimization, brand assessment, pricing and reimbursement, KOL identification and influence mappingOver the last several decades, the private healthcare sector has grown rapidly, resulting in significant increases in out-ofpocket payments by the public. The Kantar Health team in Malaysia has strong knowledge of the local healthcare market and is well-connected to physicians, patients, payers (reimbursement and private employers), nurses, therapists and other healthcare professionals.
Taiwan Healthcare Profile Download PDF Englishcardiology, central nervous system, immunology, medical devices, medical nutrition, metabolic disease, oncology, respiratory disease, urology, vaccinessegmentation, message development and testing, brand assessment, positioning, traditional and digital solutions, corporate reputation, KOL identification and influence mapping, health economics and outcomes research, epidemiology, forecasting, market access, market landscaping and opportunity assessmentTo successfully maneuver through the obstacles of this evolving market, businesses must gain an understanding of the myriad issues unique to the country. Key factors, including national policy, industry regulation, physician and payer roles and market drivers, can best be interpreted by local experts who understand the culture, customs and dynamics of the region.
South Korea Healthcare Profile Download PDF Englishcardiology, central nervous system, endocrinology, metabolic disorders, respiratory diseases, rheumatology, urology, vaccinessegmentation, message development and testing, brand assessment, positioning, traditional and digital solutions, corporate reputation, KOL identification and influence mapping, health economics and outcomes research, epidemiology, forecasting, market access, market landscaping and opportunity assessmentToday the Korean pharmaceutical market can be characterized by the tightening of regulations, including restrictions on rebates, government-regulated drug prices and a growing reliance on generic medicines. Kantar Health’s on-the-ground team in Korea has the experience and knowledge required to address the unique issues specific to this evolving market.
Forecast Architect® Oncology Download PDF EnglishOncologyForecasting, OncologyDatasheet: Forecast Architect® Oncology --- Oncology differs from most other therapeutic areas because treatment involves irregular dosing patterns, finite durations of drug use, multiple lines of therapy, and other factors that pose challenges to forecasting new product sales.
Business Development & Licensing Download PDF EnglishAllBusiness DevelopmentBrochure: Business Development: Capitalizing on Opportunities --- The constantly changing pharma market brings unique challenges to your business development and licensing initiatives.
Real-World Research and Value Download PDF EnglishAllHealth Economics and Patient Outcomes, Risk Management, Safety & Surveillance, Strategic PlanningBrochure: Real-World Research and Value --- Kantar Health provides real-world research and value substantiation across the full product lifecycle for the world's leading life sciences companies
About Kantar Health Download PDF EnglishAllAllDatasheet: About Kantar Health --- The catalyst for successful decision-making in the life sciences industry
Biosimilars in China: Opportunities and Challenges Download PDF EnglishOncology, Cancer, Breast cancer, Gastric cancer, Lung (non-small cell) cancer, Head and neck cancers, Rheumatoid arthritis, Hepatitis (B/C)Emerging markets insights, emerging markets oncology, OncologyDatasheet: Biosimilars in China --- This report provides a strong foundation to exploit key biosimilars opportunities in China.
Brand Reputation- China Download PDF EnglishAllEmerging Markets, Strategic Assessment, Brand Marketing, Corporate ReputationDatasheet: Brand Reputation in China --- manage your company's reputation based on various scales including educational marketing, innovation, and customer loyalty
CancerMPact® Download PDF EnglishOncologyOncology, Strategic Planning, Oncology forecasting, Cancer Epidemiology Datasheet: CancerMPact® --- CancerMPact® is an invaluable oncology decision support tool for market analysis, strategic planning, and identification of commercial opportunities in the US, Western Europe, Japan, and China.
CancerMPact® Biomarker Analysis Download PDF EnglishOncologyOncologyDatasheet: CancerMPact® Biomarker Analysis --- CancerMPact® Biomarker Analysis is a global resource based on a thorough review of literature and recently published data that discusses the current and evolving oncology landscape with regard to biomarker segmentation and differences.