In most global markets, the internal stakeholder structure is changing (e.g. UK commissioning groups, German sick funds, US healthcare reform). This has resulted in shifts in power and influence. Changes to the classic market access model of national pricing and reimbursement/access are also happening.
Can the UK learn from those markets that have already found ways to deal effectively with radical change? What can those markets learn from the UK's response to access pressures?
View on demand to see speakers from Sudler & Hennessey, Pharmaceutical Market Europe and Kantar Health, and industry experts to debate this vital topic. The debate was chaired by David Fisher from Pharmaceutical Market Europe.