Insights & Perspectives

Filter by














Therapeutic Area / Research

Search Insights:
Showing 1 to 10 of 74
Filter by: Case Study

Case Study | Nov 3, 2016

Aligning Preference with Prescription - Incorporating Patient Preference to Encourage Adherence

As the healthcare market evolves, patients are becoming more involved in making decisions for their own health. Research shows that medication adherence rates are higher when patient preference and prescribed treatments are aligned.

Read more | | Share

Case Study | Nov 3, 2016

Prioritizing in a Time of Change - Assessing Multiple Stakeholders' Preferences in a Dynamic Melanoma Market

The emergence of new therapy or treatment options sometimes causes us to reevaluate our preferences to select the treatment with the most favorable outcomes. As new therapies become available, it is important to understand how the features of these therapies will be perceived and valued by those who are prescribing and using them.

Read more | | Share

Case Study | Nov 2, 2016

Going Global - Understanding Market Expansion Opportunities

The company engaged Kantar Health, a world-class healthcare partner that provides unique insights and robust data to deliver real-world answers to some of the healthcare industry’s toughest questions.

Read more | | Share

Case Study | Aug 15, 2016

Novel Patient-Centric Positioning Optimises Brand Launch

In positioning a new treatment, it’s crucial to understand how treatment decisions are made for each patient segment and which segments are most attractive in terms of size and credibility. A case study on how a new Kantar Health methodology offers unique insight into complex treatment positioning by healthcare providers.

Read more | | Share

Case Study | Aug 15, 2016

Stepping outside the comfort zone

When seeking to enter healthcare and rehabilitation settings with their new device, a robotics manufacturer uncovered many questions they needed to answer in order to make an informed decision regarding these new market opportunities.

Read more | | Share

Case Study | Aug 9, 2016

Combining Qualitative-Quantitative Methods Offers Greater Insights Into A New Medicine's Potential

Qualitative research provides the landscape where your treatment will be seen, and robust quantitative results indicate the optimal direction to pursue in that landscape to achieve your business objectives. Sometimes two is really better than one when it comes to understanding the potential for a new treatment.

Read more | | Share

Case Study | Jun 28, 2016

Differentiating in a Commercialized Market

Perception is everything. As markets evolve, it's essential for brands to evolve with them, to stay competitive, relevant and prominently positioned to the right stakeholders. This is especially true in the constantly changing healthcare landscape.

Read more | | Share

Case Study | Jun 28, 2016

Getting to the Heart of What Matters

A lack of understanding can result in suboptimal outcomes, including misdiagnoses of health conditions. To improve awareness, information and the way it’s presented may need to differ by audience. Our client found this to be the case with general physicians (GPs) and cardiologists caring for patients with unstable angina.

Read more | | Share

Case Study | Jun 27, 2016

Unlocking Rich Patient Insights

Kantar Health Australia adopted an immersive methodology approach called "Catalytic Contacts". These contacts embed the client in the real world of the patient they are seeking to understand – enabling them to experience the natural ecosystem of the patient, and most importantly, to play a pivotal role in the discussion and insight generation.

Read more | | Share

Case Study | Jun 14, 2016

Don't Fear the Unknown

Breaking down treatment patterns in multiple myeloma is key to optimizing launch

Read more | | Share
Page  < 12345678 >