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Case Study | Apr 17, 2017

Inside the Patient Experience Like Never Before – New Methodology Uncovers Truths, Realities and Natural Ecosystem of Patients

Catalytic Contacts, a new methodology from Kantar Health, uncovers the truths, realities and ecosystem of patients, improving the service and support we can provide to patients, caregivers and society.

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Case Study | Apr 17, 2017

Walking in Another’s Shoes – Online Multiple Sclerosis Community Sheds New Light on Patient Life

Kantar Health’s Online Community methodology provides a more intimate view of patient life observing up-close and first-hand patients’ daily experiences with their condition and their relationships with their treatments.

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Case Study | Nov 3, 2016

Aligning Preference with Prescription - Incorporating Patient Preference to Encourage Adherence

As the healthcare market evolves, patients are becoming more involved in making decisions for their own health. Research shows that medication adherence rates are higher when patient preference and prescribed treatments are aligned.

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Case Study | Nov 3, 2016

Prioritizing in a Time of Change - Assessing Multiple Stakeholders' Preferences in a Dynamic Melanoma Market

The emergence of new therapy or treatment options sometimes causes us to reevaluate our preferences to select the treatment with the most favorable outcomes. As new therapies become available, it is important to understand how the features of these therapies will be perceived and valued by those who are prescribing and using them.

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Case Study | Nov 2, 2016

Going Global - Understanding Market Expansion Opportunities

The company engaged Kantar Health, a world-class healthcare partner that provides unique insights and robust data to deliver real-world answers to some of the healthcare industry’s toughest questions.

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Case Study | Aug 15, 2016

Novel Patient-Centric Positioning Optimises Brand Launch

In positioning a new treatment, it’s crucial to understand how treatment decisions are made for each patient segment and which segments are most attractive in terms of size and credibility. A case study on how a new Kantar Health methodology offers unique insight into complex treatment positioning by healthcare providers.

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Case Study | Aug 15, 2016

Stepping outside the comfort zone

When seeking to enter healthcare and rehabilitation settings with their new device, a robotics manufacturer uncovered many questions they needed to answer in order to make an informed decision regarding these new market opportunities.

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Case Study | Aug 9, 2016

Combining Qualitative-Quantitative Methods Offers Greater Insights Into A New Medicine's Potential

Qualitative research provides the landscape where your treatment will be seen, and robust quantitative results indicate the optimal direction to pursue in that landscape to achieve your business objectives. Sometimes two is really better than one when it comes to understanding the potential for a new treatment.

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Case Study | Jun 28, 2016

Differentiating in a Commercialized Market

Perception is everything. As markets evolve, it's essential for brands to evolve with them, to stay competitive, relevant and prominently positioned to the right stakeholders. This is especially true in the constantly changing healthcare landscape.

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Case Study | Jun 28, 2016

Getting to the Heart of What Matters

A lack of understanding can result in suboptimal outcomes, including misdiagnoses of health conditions. To improve awareness, information and the way it’s presented may need to differ by audience. Our client found this to be the case with general physicians (GPs) and cardiologists caring for patients with unstable angina.

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