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Article | Apr 25, 2017

Lower stress and improve research insights with improvisational comedy

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Blog Post | Apr 25, 2017

Improvisational Comedy Fosters a Winning Brand Optimization Strategy

This blog reviews how laughter can be used as a tool in qualitative market research to foster connections and get deeper insights.

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Blog Post | Apr 20, 2017

Identifying Health Values to Engage Consumers across Generations

Colleen discusses the importance of engaging Health Activators in healthcare market research.

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Case Study | Apr 17, 2017

Inside the Patient Experience Like Never Before – New Methodology Uncovers Truths, Realities and Natural Ecosystem of Patients

Catalytic Contacts, a new methodology from Kantar Health, uncovers the truths, realities and ecosystem of patients, improving the service and support we can provide to patients, caregivers and society.

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Case Study | Apr 17, 2017

Walking in Another’s Shoes – Online Multiple Sclerosis Community Sheds New Light on Patient Life

Kantar Health’s Online Community methodology provides a more intimate view of patient life observing up-close and first-hand patients’ daily experiences with their condition and their relationships with their treatments.

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Blog Post | Apr 11, 2017

The Futurescape of Health and Wellness

The consumerization of health is shaping a new paradigm in health and wellness. This blog reviews new trends and the growing role of health activators in health decision making.

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Event Reaction | Mar 27, 2017

Key Findings from the 2017 American Society of Clinical Oncology (ASCO) Gastrointestinal (GI) annual meeting

Kantar Health discusses the pivotal clinical trials presented at the 2017 American Society of Clinical Oncology (ASCO) Gastrointestinal (GI) annual meeting

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Blog Post | Mar 24, 2017

The "Science" and "Art" behind a Great Segmentation Study

Properly identifying market segments is an integral part of a launch excellence program. In the post, Richard Goosey reviews the “art and science” of market segmentation in healthcare and the need to activate and embed the segmentation among all stakeholders to achieve optimal success.

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Blog Post | Mar 15, 2017

Patient Blog Studies Tell Full Story of Disease Impact

New research by Kantar Health, developed in South Korea has found that Patient Blog studies enable a much closer look into the real lives of patients than ever before and serve as a more effective means to understanding the increasingly important roles patients play in healthcare decision making.

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Report | Feb 27, 2017

Marketing Insights : Current Perspectives on Healthcare Market Research

Marketing Insights: Current Perspectives on Healthcare Market Research brings together a series of Kantar Health white papers, articles, case studies and discussions to stimulate debate and fresh thinking about the future of healthcare market research.

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