Commercial Effectiveness

To optimize commercial effectiveness, your sales strategies should not be set in stone as flexibility is key in a dynamic marketing environment. High-quality, rapidly available competitive intelligence is essential for being nimble in the marketplace and driving the most effective marketing and sales campaigns.

Leveraging our real-time competitive intelligence data, Kantar Health delivers comprehensive analytical solutions and advisory and implementation services that allow your product to achieve optimum performance. For sales effectiveness, our PromoMonitor® tool provides real-time promotion feedback from physicians and enables dynamic monitoring of key performance indicators – delivering a unique line of sight to your and your competitors' key inputs and outputs. For marketing effectiveness, we offer a large, carefully selected and validated panel of physicians of various specialties – allowing for longitudinal trends to be studied through constant performance measures. Our productivity-boosting products include our unique AskDoctor™ tool.

Additional Resources

Gaining a Competitive Advantaged in Oncology

Working with Us
  • Real-world market intelligence
  • Best-in-class patient data
  • Global physician & patient networks
  • Unmatched healthcare talent
  • Deep clinical & disease expertise