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7th Annual Pharma Marketing Summit

  • Dates: 10 – 12 Oct, 2017
  • Location: Berlin, Germany
  • Address: Marriott Courtyard

Kantar Health is proud to be a gold sponsor of the 7th Annual Pharma Marketing Summit, Digital and CEM. The Summit will be held in Berlin from 10-12 October 2017. Come visit us in the exhibit hall to engage with our experts.

Join us for our presentation on Thursday, 12 October, 9:50 – 10.30am.

Is Your Strategy Working? The Campaign against Mediocre Multi-channel Marketing

Multi-channel communication has been a buzzword in pharma for the past 10+ over years, yet few companies seem to be reaping the promised rewards. Healthcare professionals’ expectations for communications with pharma companies are being driven by their experience outside of healthcare. Every touchpoint with your company has the potential to change HCPs attitude and behavior. But not all companies are effectively managing this.

 In this presentation Kantar Health will discuss:

  • How to identify and overcome the key barriers in multi-channel marketing
  • The importance of utilizing a touchpoint optimization approach
  • Measuring impact and ROI of your campaigns

Presenter:

Eric_Matthews

Eric Matthews
Director Corporate & Brand Strategy Development
Kantar Health

Eric is Director of Corporate and Brand Strategy Development at Kantar Health. Eric has 15 years of pharmaceutical experience across 3 countries (US, DE, CH) on both the provider and client side. 

Most recently, he has worked for Daiichi Sankyo GmbH at their European HQ in Munich. There, he was part of the Global Strategy team for the launch of a new cardiovascular product. He contributed to work streams on defining the Brand Positioning, Messaging and Value Proposition for this new drug. He also led the Business Intelligence for Daiichi Sankyo’s hypertension franchise which included market research, data intelligence and competitive intelligence. 

Prior to joining Daiichi Sankyo, Eric consulted clients in the field of Competitive Intelligence for Pennside Partners in both their US and EU offices. There, he led teams to initiate and complete projects in the areas of oncology, cardiovascular, dermatology, haematology and others.

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