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2017 PBIRG Annual General Meeting

Kantar Health will present and exhibit at the 2017 PBIRG Annual General Meeting taking place May 21-24 in Chicago.

How “Big Data” Can be the Perfect Complement to Primary Market Research
Monday, May 22 at 2:30 PM

Tom Haskell
Global Head of Data Analytics
Kantar Health

With the onset of the Affordable Care Act and any new variation of the ACA that may occur from the new presidential administration, it is clear that the United States is joining many other countries to shift the focus of the healthcare industry from providing service to providing better outcomes so that patients can live healthier lives. This is necessitating the pharmaceutical industry to better understand the outcomes of patients using their drugs, moving research away from just targeting high prescribers.

The proliferation of Real-World Data is accelerating the ability of researchers to deliver better commercial insights. By combining myriad sets of data, researchers gain a deeper understanding of patients resulting in better patient outcomes and brand success. 

This presentation will discuss:

  • An overview of Real-World Data and the pros and cons of each type of Real-World Data in understanding outcomes in people suffering from different diseases, including examples.
  • The value of integrating Real-World Data with Patient-Reported Outcomes found in surveys to better understand the complete view of a person suffering from a disease. 
  • How the combination of  media data and RWD can help companies effectively reach patients and deliver commercial and brand success. 

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