Who we are
We are a global, evidence-based decision support partner to the world’s leading pharmaceutical, biotech, device and diagnostic companies.
We act as catalysts, working closely with you to drive distinctive decision-making that will help you prioritize your product development and portfolios, differentiate your brand and ensure product profitability after launch. We are unique in that we unite clinical, medical and methodological expertise, commercial/marketing know-how and proprietary data. It is this rare combination, together with our unparalleled stakeholder reach, that enables us to mobilize incisive, imaginative and timely ROI-driven solutions for your business, empowering you to deliver better healthcare options to your customers.
Our approach is both collaborative and challenging. Our teams of bold, innovative thinkers are not afraid to question the status quo, and they thrive when faced with solving difficult issues, whether across multiple geographies or locally.
We fuse our many areas of specialism at the local and global level to achieve extraordinary results – results that are more incisive, more efficient and more profitable for you. Our collective depth and breadth of global, regional and national market knowledge and expertise is unsurpassed.
Find out more about our services and solutions.
We have many unique tools at our disposal: the broadest and deepest epidemiology and oncology data in the world, the largest and longest-standing patient outcomes database, the largest network of peer-identified influencers, the longest-running and most highly-respected HCP panels. But great tools are nothing without great people. Kantar Health staff are a special breed: challenging and bold yet collaborative; imaginative but rigorous and incisive; scientifically skilled and commercially astute.
To find out more about the team and their projects, see our catalytic people profiles.
Our heritage and reach
Having united industry leaders Consumer Health Sciences, MattsonJack, TNS Healthcare, and Ziment to form Kantar Health in 2009, we offer a wide range of expertise in emerging as well as established markets. Where the engagement demands it, we can bring together our global network and local/national on-the-ground staff to deliver insights and understanding that would be impossible to uncover without such a multi-disciplinary team. As a collective, we have been operating globally since the mid-1940s and have worked with many of our global and regional clients for decades.
As part of WPP, the largest marketing agency in the world, we leverage the power of the global group with shared offline and online research methodologies but remain culturally specific and nimble.